# Fiber Direkt — Full Website + Sovereignty Campaign

> Filled-in example brief showing what a complete input looks like.

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## 1. Project Overview

**Project name:** Fiber Direkt Website 2026
**Type:** full-site
**Language:** sv
**Target launch:** April 2026

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## 2. Audience

**Primary audience:** IT-chefer, VD:ar och COO:s på Stockholmsföretag med 20–200 anställda inom finans, juridik, SaaS, konsulting och offentlig sektor.

**Their biggest pain points:**
- Osäkerhet kring var affärskritisk data lagras och under vilken jurisdiktion
- Hantering av fyra separata leverantörer för bredband, backup, moln och colocation
- NIS2-direktivet kräver dokumentation och kontroll de inte har idag
- Driftstopp och ansvarsgap när ingen leverantör äger helheten

**What triggers them to look for a solution?**
NIS2-revision, kontorsflyttning, driftstopp, leverantör höjer priset, ny IT-chef som vill ta kontroll, GDPR-incident hos nuvarande molnleverantör.

**Decision-making process:**
IT-chef identifierar behov → utvärderar 2–3 alternativ → VD/COO godkänner budget → upphandling 2–6 veckor.

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## 3. Offering

**Products/services to feature:**
- [x] Bredband (fiber) — 10–100 Gbit/s, från 1 195 kr/mån (BASIC) till 7 995 kr/mån (PLATINA)
- [x] Backup & DR — offsite till svensk infrastruktur, 99,9 % drifttid
- [x] Svenskt Moln (cloud) — Proxmox-baserad, från 695 kr/mån
- [x] Colocation — Stockholm Nord DC, 1,6 MW, 88 kW/rack, skyddsklass 3
- [x] Office Komplett — 2 995 kr/mån bundle: fiber + WiFi + switch + 1 TB moln

**Key differentiators to emphasize:**
1. Svenskt huvudmannaskap — ingen CLOUD Act, ingen utländsk jurisdiktion
2. Fyra tjänster från en leverantör — en faktura, en kontaktperson
3. Klimatsmart sedan dag ett — värmeåtervinning, HVO100, 20+ år före EU Green Deal

**Certifications to feature:** ISO 27001, ISO 14001, SSF 200, Skyddsklass 3, Larmklass 3, GDPR, NIS2

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## 4. Pages Needed

| Page | Slug | Purpose |
|------|------|---------|
| Startsida | `/` | Översikt av alla tjänster, suveränitet som hook, CTA till kontakt |
| Colocation | `/colocation` | Stockholm Nord datacenter — kraft, kyla, säkerhet |
| Svenskt Moln | `/moln` | Cloud med suveränitetsvinkel |
| Bredband | `/bredband` | Fiberpaket BASIC → PLATINA med prisjämförelse |
| Backup | `/backup` | DR och offsite-backup |
| Datasuveränitet | `/datasuveranitet` | Kampanjlandningssida: CLOUD Act, NIS2, GDPR |
| Office Komplett | `/office-komplett` | Bundled package för kontor |
| Om oss | `/om-oss` | Team, historia, värderingar, certifieringar |
| Kontakt | `/kontakt` | Formulär + karta + kontaktinfo |

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## 5. Messaging Priority

| Rank | Pillar | Core message |
|------|--------|-------------|
| 1 | Datasuveränitet | Er data under svensk lag — ingen CLOUD Act |
| 2 | En leverantör | Fyra tjänster, en kontakt, full kontroll |
| 3 | Klimatsmart | Värmeåtervinning till fjärrvärme, HVO100 |

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## 6. Visual Direction

**Overall feel:** Dark/professional with Swedish clean aesthetics
**Hero style:** Navy gradient for main pages, background image for datacenter page
**Photography style:** Datacenter/infrastructure, Nordic light, professional
**Color emphasis:** Navy-dominant with yellow CTAs, mint for green/sustainability sections

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## 7. Campaign Brief

**Campaign name:** "Var lagras er data?"
**Primary pillar:** Datasuveränitet
**Duration:** 90 days (3 phases of 30 days)
**Channels:**
- [x] LinkedIn organic
- [x] LinkedIn paid (budget: 20 000 SEK/month)
- [x] Google Ads (budget: 15 000 SEK/month)
- [x] Email (nurture sequence for form leads)

**Landing page:** /datasuveranitet
**Number of carousels needed:** 3 (sovereignty, consolidation, green)
**LinkedIn posting cadence:** 3x/week: Mon/Wed/Fri

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## 8. Image Requirements

**Image generation tool:** Nano Banan
**Output format:** All prompts separated by `*` in a single text block
**Style notes:** Photorealistic datacenter interiors with blue/green LED ambient lighting, Stockholm cityscapes with Nordic light, fiber optic close-ups with golden light trails, clean Scandinavian office interiors.
**Avoid:** Stock photo feel, visible faces, American-looking settings, cluttered compositions, text in images.

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## 9. Existing Assets

- [x] Brand voice skill (fd-brand) — loaded in Claude project
- [x] Product specs (references/products-services.md) — loaded in Claude project
- [x] Carousel skill (fd-carousel) — installed
- [x] LinkedIn skill (fd-linkedin) — installed
- [x] Payload block library (32 blocks) — documented in project reference
- [ ] Customer testimonials available: Not yet — use representative quotes, mark for replacement
- [ ] Team photos available: No — generate or skip team block
- [x] Datacenter photos available: Will be AI-generated via Nano Banan

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## 10. Notes & Constraints

- Don't include pricing on the sovereignty landing page — save for product-specific pages
- Pricing pages should show exact pricing from products-services.md
- All pages link to /kontakt as the final CTA
- VD review required before publishing LinkedIn posts (include drafts for approval)
- Never mention Microsoft, Google, or Amazon by name — use "hyperscalers" or "Big Tech"
- Swedish flag emoji 🇸🇪 should be used sparingly (max 1 per page, 1 per LinkedIn post)