# Fiber Direkt — Project Brief

> Fill in each section. Leave blank any section that isn't relevant.
> The more specific you are about audience pain and messaging priority, the better the output.

---

## 1. Project Overview

**Project name:** [e.g., "Fiber Direkt Website v2" or "Colocation Campaign Q2"]
**Type:** [full-site / landing-page / campaign-only / content-refresh]
**Language:** sv (Swedish is default; add "en" if English version needed)
**Target launch:** [date or timeframe]

---

## 2. Audience

**Primary audience:** [role, company size, industry]
<!-- Example: IT-chefer och VD:ar på Stockholmsföretag med 20–200 anställda inom finans, juridik, och SaaS -->

**Their biggest pain points:**
- [pain 1]
- [pain 2]
- [pain 3]
<!-- Example: 
- Osäkerhet kring var affärskritisk data lagras
- Fyra leverantörer, ingen äger helheten
- NIS2/GDPR-compliance kräver dokumentation de inte har
-->

**What triggers them to look for a solution?**
<!-- Example: NIS2-revision, flytt till nytt kontor, driftstopp, leverantör höjer priset -->

**Decision-making process:**
<!-- Example: IT-chef identifierar behov → VD godkänner budget → upphandling 2–4 veckor -->

---

## 3. Offering

**Products/services to feature:**
<!-- Check all that apply, add details where relevant -->

- [ ] Bredband (fiber) — speeds: ___, pricing: ___
- [ ] Backup & DR
- [ ] Svenskt Moln (cloud) — pricing: ___
- [ ] Colocation — facility: ___
- [ ] Office Komplett (bundle)
- [ ] Other: ___

**Key differentiators to emphasize:**
1. [e.g., Svenskt huvudmannaskap — ingen CLOUD Act]
2. [e.g., Fyra tjänster från en leverantör]
3. [e.g., Klimatsmart — värmeåtervinning till fjärrvärme]

**Certifications to feature:** ISO 27001, ISO 14001, SSF 200, Skyddsklass 3, Larmklass 3, GDPR, NIS2
<!-- Remove any that don't apply -->

---

## 4. Pages Needed

<!-- List each page with a one-line description of its purpose -->

| Page | Slug | Purpose |
|------|------|---------|
| Startsida | `/` | Översikt av alla tjänster, hero, CTA |
| Colocation | `/colocation` | Stockholm Nord datacenter showcase |
| Svenskt Moln | `/moln` | Cloud-tjänster med suveränitetsvinkel |
| Bredband | `/bredband` | Fiberpaket och priser |
| Datasuveränitet | `/datasuveranitet` | Kampanjlandningssida |
| Om oss | `/om-oss` | Team, historia, värderingar |
| Kontakt | `/kontakt` | Formulär, karta, kontaktinfo |

<!-- Add or remove pages as needed -->

---

## 5. Messaging Priority

<!-- Rank 1–3. This determines which angle leads on the homepage and in campaigns -->

| Rank | Pillar | Core message |
|------|--------|-------------|
| 1 | Datasuveränitet | Er data under svensk lag |
| 2 | En leverantör | Fyra tjänster, en kontakt |
| 3 | Klimatsmart | Värmeåtervinning, HVO100, scope 3 |

---

## 6. Visual Direction

**Overall feel:** [dark/professional, light/approachable, technical/infrastructure, mixed]
**Hero style:** [full-bleed image, navy gradient, text-only, video]
**Photography style:** [datacenter/infrastructure, people/team, abstract/tech, AI-generated]
**Color emphasis:** [navy-dominant, yellow-accents, mint-for-green, balanced]

---

## 7. Campaign Brief

<!-- Leave blank if this is site-only with no campaign -->

**Campaign name:** [e.g., "Var lagras er data?"]
**Primary pillar:** [which messaging pillar drives the campaign]
**Duration:** [e.g., 90 days]
**Channels:**
- [ ] LinkedIn organic
- [ ] LinkedIn paid (budget: ___ SEK/month)
- [ ] Google Ads (budget: ___ SEK/month)
- [ ] Email
- [ ] Other: ___

**Landing page:** [which page from section 4 is the campaign destination]
**Number of carousels needed:** [e.g., 3 — one per pillar]
**LinkedIn posting cadence:** [e.g., 3x/week: Mon/Wed/Fri]

---

## 8. Image Requirements

**Image generation tool:** Nano Banan
**Output format:** All prompts separated by `*` in a single text block
**Style notes:** [e.g., "photorealistic datacenter interiors", "abstract network visualizations", "Swedish cityscape backdrops"]
**Avoid:** [e.g., "stock photo feel", "people's faces", "American-looking offices"]

---

## 9. Existing Assets

<!-- List anything the agents should reference or incorporate -->

- [ ] Brand voice skill (fd-brand) — loaded in Claude project
- [ ] Product specs (references/products-services.md) — loaded in Claude project
- [ ] Carousel skill (fd-carousel) — installed
- [ ] LinkedIn skill (fd-linkedin) — installed
- [ ] Payload block library (32 blocks) — documented in project reference
- [ ] Existing website content to migrate: [describe]
- [ ] Customer testimonials available: [yes/no, how many]
- [ ] Team photos available: [yes/no]
- [ ] Datacenter photos available: [yes/no]

---

## 10. Notes & Constraints

<!-- Anything else the agents should know -->

- [e.g., "Don't include pricing on public pages — save for direct quotes"]
- [e.g., "VD wants to personally approve all LinkedIn posts before publishing"]
- [e.g., "Avoid mentioning competitor X by name"]