# Fiber Direkt — Products & Services Reference

> All specs, pricing, and technical details for use in copy and seed scripts.
> Pricing is in SEK excluding VAT unless otherwise noted.

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## 1. Fiber (Connectivity)

**Sub-brand:** Fiber Direkt
**Page slug:** /fiber or /bredband
**Tagline:** Direkt. Dedikerat. Svenskt.

### What it is
Dedicated fiber connectivity to Fiber Direkt's Swedish network. Symmetrical capacity (same upload and download speeds). Not shared consumer broadband — this is dedicated business fiber.

### Specifications
- Speed range: 10 Gbit/s to 400 Gbit/s symmetrical
- Network: Swedish-owned, direct connection (no Big Tech intermediaries)
- Layer 2 private networking available as add-on
- BGP support for enterprise customers
- VLAN tagging supported
- Redundant uplinks available

### Pricing tiers (from landing page work)

| Tier | Speed | Price |
|---|---|---|
| BASIC | 10 Gbit/s | från 1 195 kr/mån |
| STANDARD | (mid-tier) | (confirm exact pricing) |
| PREMIUM | (high-tier) | (confirm exact pricing) |
| PLATINA | 100 Gbit/s | från 7 995 kr/mån |

> **Note to agents:** If exact mid-tier pricing is not available, use "från 1 195 kr/mån" as starting price and mention "up to 400 Gbit/s" without specific per-tier pricing. Check with Jeffrey for current rate card.

### Key selling points
- Swedish network — no traffic routed through foreign infrastructure
- Symmetrical speeds — same upload as download
- Scalable — upgrade without changing hardware
- Layer 2 option for private multi-site networking
- SLA with financial guarantee

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## 2. Colocation

**Sub-brand:** Datacenter Direkt (also used: Rack Direkt)
**Page slug:** /colocation
**Tagline:** Flytta in. Skala upp. Sov gott.

### What it is
Your hardware in our secure datacenter. You maintain control of your servers; we provide power, cooling, physical security, and network connectivity. Located in Stockholm Nord datacenter.

### Facility specs
- Location: Stockholm Nord
- Total capacity: 1,6 MW
- Per-rack power: up to 88 kW
- Cooling: precision cooling, N+1 redundancy
- Fire suppression: included
- Security: biometric access, camera surveillance, logged entry
- Certifications: ISO 27001, ISO 14001, SSF 200, Skyddsklass 3, Larmklass 3

### Pricing

| Option | Capacity | Price | Details |
|---|---|---|---|
| Helskåp (Full rack) | 40U | från 5 995 kr/mån | Own lock & key, N+1 redundant power, free remote management (KVM), cross-connect included |
| Halvskåp (Half rack) | 18U | från 3 495 kr/mån | 24/7 monitored, around-the-clock physical access |
| Bur (Cage) | Custom | Offert | For larger deployments — dedicated caged area |

### Add-ons
- Cross-connect (included in full rack)
- Remote hands / KVM access
- Layer 2 private networking to other Fiber Direkt sites
- Redundant network uplinks

### Key selling points
- Skyddsklass 3 — highest civilian security classification
- 88 kW per rack — AI/HPC-ready power density
- Swedish jurisdiction — no Cloud Act exposure
- N+1 redundancy on power and cooling
- Heat recovery to district heating network (klimatsmart)
- 24/7 Swedish support, physical access around the clock
- Migration support — we help you move in

### Migration pitch
"Från eget serverrum till Datacenter Direkt — på en vecka"
Three-step process: 1. Analys → 2. Migration → 3. Drift & support

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## 3. Virtual Datacenter (Cloud / VPS)

**Sub-brand:** Server Direkt
**Page slug:** /virtuellt-datacenter or /moln
**Tagline:** Servrar utan serverrum.

### What it is
Virtual servers (VPS) running on Swedish infrastructure. Proxmox-based virtualization platform. Replace physical servers without losing control or sending data abroad. A Swedish alternative to AWS, Azure, and GCP.

### Specifications
- Platform: Proxmox-based
- Location: Swedish datacenters
- OS support: Linux, Windows (license add-on)
- Storage: SSD and HDD options
- Networking: private VLAN, Layer 2 available
- Backup: included daily snapshots, 30-day retention
- Uptime SLA: 99,99%
- Setup time: < 5 minutes for new server

### Pricing (from VPS calculator)

| Resource | Price |
|---|---|
| CPU per core | 149 kr/mån |
| RAM per GB | 49 kr/mån |
| SSD per GB | 2 kr/mån |
| HDD per GB | 0,50 kr/mån |
| Windows license | 299 kr/mån |

Starting configuration example: ~695 kr/mån (basic VM)

### Use cases (from landing page copy)
- Databases (SQL Server, PostgreSQL, MySQL)
- ERP / business systems
- Accounting software (bokföringssystem)
- Intranet / internal web apps
- Active Directory / authentication
- Email servers
- Development / staging environments
- AI/ML workloads (with high-power configs)

### Key selling points
- No hardware to buy or maintain
- Scale up/down in minutes
- All data stays in Sweden under Swedish law
- Built-in redundancy — no single point of failure
- Pay only for what you use
- 24/7 Swedish support

### Comparison pitch (old vs new)
❌ Traditional servers: expensive to buy, hard to scale, vulnerable to hardware failure, require space/cooling/staff
✅ Server Direkt: pay for what you use, built-in redundancy, no hardware maintenance, all data in Sweden

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## 4. Backup & DR

**Page slug:** /backup
**Tagline:** (not yet defined — suggest "Säkerhetskopior som aldrig lämnar Sverige")

### What it is
Offsite backup and disaster recovery to Swedish infrastructure. Full control over data, no Big Tech dependency.

### Specifications
- Offsite to Swedish datacenter
- Uptime: 99,9%
- Retention: up to 30 days
- Fast recovery (restore times TBD — confirm with Jeffrey)

### Key selling points
- Swedish storage — no Cloud Act risk on backups either
- Automated daily backups
- Fast restore when needed
- Part of the "en leverantör" bundle

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## 5. Office Komplett (Bundle)

**Page slug:** /office-komplett
**Tagline:** (not yet defined — suggest "Allt kontoret behöver. En faktura.")

### What it is
Bundled package for office IT: fiber + WiFi + network switch + cloud storage.

### Pricing
- **2 995 kr/mån** including:
  - Dedicated fiber connection
  - Managed WiFi
  - Network switch
  - 1 TB Swedish cloud storage

### Target
Small offices that want turnkey IT without managing multiple vendors.

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## 6. Layer 2 Private Networking (Add-on)

### What it is
Dedicated Layer 2 network connecting multiple sites (offices, datacenters, cloud instances) via private, dedicated links. Traffic never touches the public internet.

### Key selling points
- "Anslut era kontor och system via dedikerat Layer 2-nätverk. Er trafik rör aldrig det publika internet."
- Available as add-on to any Fiber Direkt service
- Multi-site connectivity as if all locations were in the same building

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## Shared Credentials (use across all products)

### Certifications
- ISO 27001 — information security
- ISO 14001 — environmental management
- SSF 200 — physical security standard
- Skyddsklass 3 — highest civilian security classification
- Larmklass 3 — alarm system classification
- GDPR compliant
- NIS2 ready

### Sustainability
- Heat recovery: excess datacenter heat fed into district heating network (fjärrvärme)
- Backup power: HVO100 renewable diesel
- Environmental cert: ISO 14001
- "Klimatsmart sedan dag ett — 20+ år före EU Green Deal"

### Support
- Swedish-speaking, Sweden-based
- 24/7 availability
- Phone, email, remote management
- "Inga chatbotar i Bangalore. Ring oss. Vi svarar. På svenska. Från Sverige."

### Company facts
- Swedish-owned company
- Based in Stockholm
- Long-term ownership (not VC-backed, not for sale)
- Own infrastructure (not reselling)