# Fiber Direkt — LinkedIn Post Patterns

> Templates and patterns for Swedish B2B LinkedIn content. All posts in Swedish, "ni" form.

---

## Post Structure: Hook → Expand → Position → CTA

Every post follows this 4-part structure:

**Line 1: HOOK** — The only line visible before "see more". Must create curiosity or tension.
**Lines 2–4: EXPAND** — Develop with specific facts, stats, or a brief story. Use line breaks.
**Lines 5–6: POSITION** — Fiber Direkt as the answer. Subtle, not salesy.
**Line 7: CTA** — Question for engagement OR "Länk i kommentarsfältet. 👇"

---

## Format Rules

- Language: Swedish, "ni" form
- Max 12 lines total
- Max 2 emojis per post (prefer 0–1)
- 3–5 hashtags (always include #FiberDirekt)
- Never start with "Vi på Fiber Direkt..."
- Never name competitors — use "hyperscalers", "Big Tech"
- Links go in first comment, not post body
- Max 1 Swedish flag emoji 🇸🇪 per post

---

## Post Types

### Type 1: Thought Leadership (sovereignty/compliance angle)
Best for: Tuesday/Wednesday posting
Goal: Position Fiber Direkt as the authority on Swedish data sovereignty

**Template:**
```
[Provocative question or surprising fact about data sovereignty]

[2–3 lines expanding with specifics — law names, stats, implications]

[What this means for Swedish businesses — practical impact]

[One line positioning Fiber Direkt without hard selling]

[Question for comments or link-in-comments CTA]

#FiberDirekt #Datasuveränitet #NIS2 #SvenskIT
```

**Example:**
```
72 % av svenska företags data lagras utanför EU.

Och nej — att er molnleverantör har servrar i Frankfurt hjälper inte.
US Cloud Act ger amerikanska myndigheter åtkomst oavsett var servern fysiskt står.

Det enda som skyddar er data är svensk infrastruktur, ägd av ett svenskt bolag,
under svensk lag.

Vi bygger den infrastrukturen. Varje dag.

Var lagras er mest känsliga data just nu?

#FiberDirekt #Datasuveränitet #CloudAct #SvenskIT
```

### Type 2: Stat / Proof Post
Best for: Monday posting
Goal: Stop the scroll with a number, build credibility

**Template:**
```
[Big number or stat — one line, punchy]

[Context — why this number matters]

[What we do about it / our track record]

[CTA question]

#FiberDirekt #[relevant topic hashtags]
```

**Example:**
```
99,99 % upptid. Inte ett mål — en garanti.

Med ekonomisk kompensation om vi inte levererar.
Byggd på N+1-redundans i kraft, kyla och nätverk.

Det är skillnaden mellan "molntjänst" och infrastruktur du kan lita på.

Vad kostar en timmes driftstopp för ert företag?

#FiberDirekt #Driftsäkerhet #SvenskIT #Colocation
```

### Type 3: Carousel Companion
Best for: Thursday posting
Goal: Drive swipes + saves on the carousel document

**Template:**
```
[Hook that connects to carousel topic — make them want to swipe]

[1–2 lines previewing what the carousel covers]

[Why this matters now — urgency or relevance hook]

Svep ➡️ för [what they'll learn]

#FiberDirekt #[topic hashtags]
```

**Example:**
```
NIS2 träder i kraft. Är ni redo?

Vi har sammanfattat fem saker varje IT-chef behöver ha koll på
innan nästa revision.

Svep ➡️ för checklistan.

#FiberDirekt #NIS2 #Compliance #ITSäkerhet
```

### Type 4: Behind-the-scenes / Culture
Best for: Friday posting
Goal: Humanize the brand, show the team/facility

**Template:**
```
[Something specific happening — a moment, a detail, a milestone]

[Why it matters or what it says about how we work]

[Light, human tone — this is the most casual we get]

#FiberDirekt #[casual hashtags]
```

---

## Weekly Content Mix

| Day | Post Type | Attachment |
|---|---|---|
| Monday | Stat / Proof | Single image (branded stat graphic) |
| Wednesday | Thought Leadership | None or single image |
| Thursday | Carousel Companion | LinkedIn Document (carousel PDF) |

Alternate Friday posts (biweekly): Behind-the-scenes or milestone posts.

---

## Hashtag Strategy

### Always use:
- #FiberDirekt

### Rotate based on topic:
- Sovereignty: #Datasuveränitet #CloudAct #NIS2 #GDPR #SvenskIT
- Infrastructure: #Colocation #Datacenter #Driftsäkerhet #Serverrum
- Sustainability: #Klimatsmart #GreenIT #Hållbarhet
- General B2B: #ITChef #SvensktNäringsliv #Digitalisering

### Never use:
- #ad, #sponsored (unless actually sponsored)
- English hashtags when Swedish equivalents exist
- More than 5 per post

---

## Tone Calibration

| Context | Tone |
|---|---|
| Sovereignty / compliance | Confident, authoritative, slight urgency |
| Product / specs | Matter-of-fact, specific, no hype |
| Behind-the-scenes | Warm, human, slightly informal |
| Carousel companion | Curious, teasing, "you need to see this" |
| Stat post | Punchy, proud, let the number speak |

---

## Things That Work on Swedish LinkedIn B2B

- Opening with a surprising stat
- Asking a genuine question (not rhetorical fluff)
- Short paragraphs with line breaks
- Specificity > generality (name the law, cite the number, state the spec)
- Carousels get 2–3x the reach of text-only posts
- First comment with link gets shown to more people than link in post body

## Things That Don't Work

- Long paragraphs without breaks
- Generic "5 tips for..." listicles
- Overly promotional language ("Köp nu!", "Bästa erbjudandet!")
- Tagging 15 people for engagement
- Posting about the company without connecting to the reader's world