4.9 KiB
Fiber Direkt — Project Brief
Fill in each section. Leave blank any section that isn't relevant. The more specific you are about audience pain and messaging priority, the better the output.
1. Project Overview
Project name: [e.g., "Fiber Direkt Website v2" or "Colocation Campaign Q2"] Type: [full-site / landing-page / campaign-only / content-refresh] Language: sv (Swedish is default; add "en" if English version needed) Target launch: [date or timeframe]
2. Audience
Primary audience: [role, company size, industry]
Their biggest pain points:
- [pain 1]
- [pain 2]
- [pain 3]
What triggers them to look for a solution?
Decision-making process:
3. Offering
Products/services to feature:
- Bredband (fiber) — speeds: ___, pricing: ___
- Backup & DR
- Svenskt Moln (cloud) — pricing: ___
- Colocation — facility: ___
- Office Komplett (bundle)
- Other: ___
Key differentiators to emphasize:
- [e.g., Svenskt huvudmannaskap — ingen CLOUD Act]
- [e.g., Fyra tjänster från en leverantör]
- [e.g., Klimatsmart — värmeåtervinning till fjärrvärme]
Certifications to feature: ISO 27001, ISO 14001, SSF 200, Skyddsklass 3, Larmklass 3, GDPR, NIS2
4. Pages Needed
| Page | Slug | Purpose |
|---|---|---|
| Startsida | / |
Översikt av alla tjänster, hero, CTA |
| Colocation | /colocation |
Stockholm Nord datacenter showcase |
| Svenskt Moln | /moln |
Cloud-tjänster med suveränitetsvinkel |
| Bredband | /bredband |
Fiberpaket och priser |
| Datasuveränitet | /datasuveranitet |
Kampanjlandningssida |
| Om oss | /om-oss |
Team, historia, värderingar |
| Kontakt | /kontakt |
Formulär, karta, kontaktinfo |
5. Messaging Priority
| Rank | Pillar | Core message |
|---|---|---|
| 1 | Datasuveränitet | Er data under svensk lag |
| 2 | En leverantör | Fyra tjänster, en kontakt |
| 3 | Klimatsmart | Värmeåtervinning, HVO100, scope 3 |
6. Visual Direction
Overall feel: [dark/professional, light/approachable, technical/infrastructure, mixed] Hero style: [full-bleed image, navy gradient, text-only, video] Photography style: [datacenter/infrastructure, people/team, abstract/tech, AI-generated] Color emphasis: [navy-dominant, yellow-accents, mint-for-green, balanced]
7. Campaign Brief
Campaign name: [e.g., "Var lagras er data?"] Primary pillar: [which messaging pillar drives the campaign] Duration: [e.g., 90 days] Channels:
- LinkedIn organic
- LinkedIn paid (budget: ___ SEK/month)
- Google Ads (budget: ___ SEK/month)
- Other: ___
Landing page: [which page from section 4 is the campaign destination] Number of carousels needed: [e.g., 3 — one per pillar] LinkedIn posting cadence: [e.g., 3x/week: Mon/Wed/Fri]
8. Image Requirements
Image generation tool: Nano Banan
Output format: All prompts separated by * in a single text block
Style notes: [e.g., "photorealistic datacenter interiors", "abstract network visualizations", "Swedish cityscape backdrops"]
Avoid: [e.g., "stock photo feel", "people's faces", "American-looking offices"]
9. Existing Assets
- Brand voice skill (fd-brand) — loaded in Claude project
- Product specs (references/products-services.md) — loaded in Claude project
- Carousel skill (fd-carousel) — installed
- LinkedIn skill (fd-linkedin) — installed
- Payload block library (32 blocks) — documented in project reference
- Existing website content to migrate: [describe]
- Customer testimonials available: [yes/no, how many]
- Team photos available: [yes/no]
- Datacenter photos available: [yes/no]
10. Notes & Constraints
- [e.g., "Don't include pricing on public pages — save for direct quotes"]
- [e.g., "VD wants to personally approve all LinkedIn posts before publishing"]
- [e.g., "Avoid mentioning competitor X by name"]