134 lines
5.2 KiB
Markdown
134 lines
5.2 KiB
Markdown
# Fiber Direkt — Full Website + Sovereignty Campaign
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> Filled-in example brief showing what a complete input looks like.
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---
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## 1. Project Overview
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**Project name:** Fiber Direkt Website 2026
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**Type:** full-site
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**Language:** sv
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**Target launch:** April 2026
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---
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## 2. Audience
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**Primary audience:** IT-chefer, VD:ar och COO:s på Stockholmsföretag med 20–200 anställda inom finans, juridik, SaaS, konsulting och offentlig sektor.
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**Their biggest pain points:**
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- Osäkerhet kring var affärskritisk data lagras och under vilken jurisdiktion
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- Hantering av fyra separata leverantörer för bredband, backup, moln och colocation
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- NIS2-direktivet kräver dokumentation och kontroll de inte har idag
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- Driftstopp och ansvarsgap när ingen leverantör äger helheten
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**What triggers them to look for a solution?**
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NIS2-revision, kontorsflyttning, driftstopp, leverantör höjer priset, ny IT-chef som vill ta kontroll, GDPR-incident hos nuvarande molnleverantör.
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**Decision-making process:**
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IT-chef identifierar behov → utvärderar 2–3 alternativ → VD/COO godkänner budget → upphandling 2–6 veckor.
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---
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## 3. Offering
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**Products/services to feature:**
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- [x] Bredband (fiber) — 10–100 Gbit/s, från 1 195 kr/mån (BASIC) till 7 995 kr/mån (PLATINA)
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- [x] Backup & DR — offsite till svensk infrastruktur, 99,9 % drifttid
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- [x] Svenskt Moln (cloud) — Proxmox-baserad, från 695 kr/mån
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- [x] Colocation — Stockholm Nord DC, 1,6 MW, 88 kW/rack, skyddsklass 3
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- [x] Office Komplett — 2 995 kr/mån bundle: fiber + WiFi + switch + 1 TB moln
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**Key differentiators to emphasize:**
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1. Svenskt huvudmannaskap — ingen CLOUD Act, ingen utländsk jurisdiktion
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2. Fyra tjänster från en leverantör — en faktura, en kontaktperson
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3. Klimatsmart sedan dag ett — värmeåtervinning, HVO100, 20+ år före EU Green Deal
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**Certifications to feature:** ISO 27001, ISO 14001, SSF 200, Skyddsklass 3, Larmklass 3, GDPR, NIS2
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---
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## 4. Pages Needed
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| Page | Slug | Purpose |
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|------|------|---------|
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| Startsida | `/` | Översikt av alla tjänster, suveränitet som hook, CTA till kontakt |
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| Colocation | `/colocation` | Stockholm Nord datacenter — kraft, kyla, säkerhet |
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| Svenskt Moln | `/moln` | Cloud med suveränitetsvinkel |
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| Bredband | `/bredband` | Fiberpaket BASIC → PLATINA med prisjämförelse |
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| Backup | `/backup` | DR och offsite-backup |
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| Datasuveränitet | `/datasuveranitet` | Kampanjlandningssida: CLOUD Act, NIS2, GDPR |
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| Office Komplett | `/office-komplett` | Bundled package för kontor |
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| Om oss | `/om-oss` | Team, historia, värderingar, certifieringar |
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| Kontakt | `/kontakt` | Formulär + karta + kontaktinfo |
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---
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## 5. Messaging Priority
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| Rank | Pillar | Core message |
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|------|--------|-------------|
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| 1 | Datasuveränitet | Er data under svensk lag — ingen CLOUD Act |
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| 2 | En leverantör | Fyra tjänster, en kontakt, full kontroll |
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| 3 | Klimatsmart | Värmeåtervinning till fjärrvärme, HVO100 |
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---
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## 6. Visual Direction
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**Overall feel:** Dark/professional with Swedish clean aesthetics
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**Hero style:** Navy gradient for main pages, background image for datacenter page
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**Photography style:** Datacenter/infrastructure, Nordic light, professional
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**Color emphasis:** Navy-dominant with yellow CTAs, mint for green/sustainability sections
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---
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## 7. Campaign Brief
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**Campaign name:** "Var lagras er data?"
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**Primary pillar:** Datasuveränitet
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**Duration:** 90 days (3 phases of 30 days)
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**Channels:**
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- [x] LinkedIn organic
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- [x] LinkedIn paid (budget: 20 000 SEK/month)
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- [x] Google Ads (budget: 15 000 SEK/month)
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- [x] Email (nurture sequence for form leads)
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**Landing page:** /datasuveranitet
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**Number of carousels needed:** 3 (sovereignty, consolidation, green)
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**LinkedIn posting cadence:** 3x/week: Mon/Wed/Fri
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---
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## 8. Image Requirements
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**Image generation tool:** Nano Banan
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**Output format:** All prompts separated by `*` in a single text block
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**Style notes:** Photorealistic datacenter interiors with blue/green LED ambient lighting, Stockholm cityscapes with Nordic light, fiber optic close-ups with golden light trails, clean Scandinavian office interiors.
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**Avoid:** Stock photo feel, visible faces, American-looking settings, cluttered compositions, text in images.
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---
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## 9. Existing Assets
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- [x] Brand voice skill (fd-brand) — loaded in Claude project
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- [x] Product specs (references/products-services.md) — loaded in Claude project
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- [x] Carousel skill (fd-carousel) — installed
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- [x] LinkedIn skill (fd-linkedin) — installed
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- [x] Payload block library (32 blocks) — documented in project reference
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- [ ] Customer testimonials available: Not yet — use representative quotes, mark for replacement
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- [ ] Team photos available: No — generate or skip team block
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- [x] Datacenter photos available: Will be AI-generated via Nano Banan
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---
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## 10. Notes & Constraints
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- Don't include pricing on the sovereignty landing page — save for product-specific pages
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- Pricing pages should show exact pricing from products-services.md
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- All pages link to /kontakt as the final CTA
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- VD review required before publishing LinkedIn posts (include drafts for approval)
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- Never mention Microsoft, Google, or Amazon by name — use "hyperscalers" or "Big Tech"
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- Swedish flag emoji 🇸🇪 should be used sparingly (max 1 per page, 1 per LinkedIn post)
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