153 lines
4.9 KiB
Markdown
153 lines
4.9 KiB
Markdown
# Fiber Direkt — Project Brief
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> Fill in each section. Leave blank any section that isn't relevant.
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> The more specific you are about audience pain and messaging priority, the better the output.
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---
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## 1. Project Overview
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**Project name:** [e.g., "Fiber Direkt Website v2" or "Colocation Campaign Q2"]
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**Type:** [full-site / landing-page / campaign-only / content-refresh]
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**Language:** sv (Swedish is default; add "en" if English version needed)
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**Target launch:** [date or timeframe]
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---
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## 2. Audience
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**Primary audience:** [role, company size, industry]
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<!-- Example: IT-chefer och VD:ar på Stockholmsföretag med 20–200 anställda inom finans, juridik, och SaaS -->
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**Their biggest pain points:**
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- [pain 1]
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- [pain 2]
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- [pain 3]
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<!-- Example:
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- Osäkerhet kring var affärskritisk data lagras
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- Fyra leverantörer, ingen äger helheten
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- NIS2/GDPR-compliance kräver dokumentation de inte har
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-->
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**What triggers them to look for a solution?**
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<!-- Example: NIS2-revision, flytt till nytt kontor, driftstopp, leverantör höjer priset -->
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**Decision-making process:**
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<!-- Example: IT-chef identifierar behov → VD godkänner budget → upphandling 2–4 veckor -->
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---
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## 3. Offering
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**Products/services to feature:**
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<!-- Check all that apply, add details where relevant -->
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- [ ] Bredband (fiber) — speeds: ___, pricing: ___
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- [ ] Backup & DR
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- [ ] Svenskt Moln (cloud) — pricing: ___
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- [ ] Colocation — facility: ___
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- [ ] Office Komplett (bundle)
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- [ ] Other: ___
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**Key differentiators to emphasize:**
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1. [e.g., Svenskt huvudmannaskap — ingen CLOUD Act]
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2. [e.g., Fyra tjänster från en leverantör]
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3. [e.g., Klimatsmart — värmeåtervinning till fjärrvärme]
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**Certifications to feature:** ISO 27001, ISO 14001, SSF 200, Skyddsklass 3, Larmklass 3, GDPR, NIS2
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<!-- Remove any that don't apply -->
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---
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## 4. Pages Needed
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<!-- List each page with a one-line description of its purpose -->
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| Page | Slug | Purpose |
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|------|------|---------|
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| Startsida | `/` | Översikt av alla tjänster, hero, CTA |
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| Colocation | `/colocation` | Stockholm Nord datacenter showcase |
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| Svenskt Moln | `/moln` | Cloud-tjänster med suveränitetsvinkel |
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| Bredband | `/bredband` | Fiberpaket och priser |
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| Datasuveränitet | `/datasuveranitet` | Kampanjlandningssida |
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| Om oss | `/om-oss` | Team, historia, värderingar |
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| Kontakt | `/kontakt` | Formulär, karta, kontaktinfo |
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<!-- Add or remove pages as needed -->
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---
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## 5. Messaging Priority
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<!-- Rank 1–3. This determines which angle leads on the homepage and in campaigns -->
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| Rank | Pillar | Core message |
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|------|--------|-------------|
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| 1 | Datasuveränitet | Er data under svensk lag |
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| 2 | En leverantör | Fyra tjänster, en kontakt |
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| 3 | Klimatsmart | Värmeåtervinning, HVO100, scope 3 |
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---
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## 6. Visual Direction
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**Overall feel:** [dark/professional, light/approachable, technical/infrastructure, mixed]
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**Hero style:** [full-bleed image, navy gradient, text-only, video]
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**Photography style:** [datacenter/infrastructure, people/team, abstract/tech, AI-generated]
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**Color emphasis:** [navy-dominant, yellow-accents, mint-for-green, balanced]
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---
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## 7. Campaign Brief
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<!-- Leave blank if this is site-only with no campaign -->
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**Campaign name:** [e.g., "Var lagras er data?"]
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**Primary pillar:** [which messaging pillar drives the campaign]
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**Duration:** [e.g., 90 days]
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**Channels:**
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- [ ] LinkedIn organic
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- [ ] LinkedIn paid (budget: ___ SEK/month)
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- [ ] Google Ads (budget: ___ SEK/month)
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- [ ] Email
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- [ ] Other: ___
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**Landing page:** [which page from section 4 is the campaign destination]
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**Number of carousels needed:** [e.g., 3 — one per pillar]
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**LinkedIn posting cadence:** [e.g., 3x/week: Mon/Wed/Fri]
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---
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## 8. Image Requirements
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**Image generation tool:** Nano Banan
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**Output format:** All prompts separated by `*` in a single text block
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**Style notes:** [e.g., "photorealistic datacenter interiors", "abstract network visualizations", "Swedish cityscape backdrops"]
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**Avoid:** [e.g., "stock photo feel", "people's faces", "American-looking offices"]
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---
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## 9. Existing Assets
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<!-- List anything the agents should reference or incorporate -->
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- [ ] Brand voice skill (fd-brand) — loaded in Claude project
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- [ ] Product specs (references/products-services.md) — loaded in Claude project
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- [ ] Carousel skill (fd-carousel) — installed
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- [ ] LinkedIn skill (fd-linkedin) — installed
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- [ ] Payload block library (32 blocks) — documented in project reference
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- [ ] Existing website content to migrate: [describe]
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- [ ] Customer testimonials available: [yes/no, how many]
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- [ ] Team photos available: [yes/no]
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- [ ] Datacenter photos available: [yes/no]
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---
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## 10. Notes & Constraints
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<!-- Anything else the agents should know -->
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- [e.g., "Don't include pricing on public pages — save for direct quotes"]
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- [e.g., "VD wants to personally approve all LinkedIn posts before publishing"]
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- [e.g., "Avoid mentioning competitor X by name"]
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